This document was created by the Division of State Patrol Bureau of Transportation Safety and Technical Services (BOTSTS). The data is based on three-year (2018 - 2020) trends.
The intention of this document is to assist Traffic Safety Commissions to examine their own transportation safety issues within their respective county and to identify potential countermeasures. While these crash and driver behavior trends are examined at the county level, these trends can be examined at a more local level. BOTSTS can provide this analysis and data to your local municipality.
For requests, email BOTSTS at CrashDataAnalysis@dot.wi.gov.
WisDOT has adopted Zero in Wisconsin, the belief that no one should be killed or seriously injured from using the road network. The aim of Zero in Wisconsin (otherwise known as Safe System, Vision Zero or Sustainable Safety) is for a world free from road fatalities and serious injuries.
The Haddon Matrix (below) models basic principles to be applied to safety analysis. Each cell of the matrix represents a different area in which countermeasures can be implemented to improve traffic safety. Countermeasures applied to the pre-crash phase are designed to reduce the number of crashes. Countermeasures that are applied to the crash phase would not stop the crash, but could reduce the number or severity of injuries that occur as a result. Countermeasures focusing on the post-crash phase optimize the outcome for people with injuries, and prevent secondary events. Learn more about this approach at the Federal Highway Administration and Zero in Wisconsin.
Per year in Outagamie County, an average of
|6,715 drivers are involved in a crash|
|November has the highest number of crashes|
|1,144 people are injured|
|June has the highest number of injury and fatal crashes|
|12 people are killed|
|Where||8 out of 10 injured or killed people are Outagamie County residents|
|5 out of 10 fatal and injury crashes occur on a county or state road||20 out of 20 injured or killed people are Wisconsin residents|
|4pm-5pm is the peak time for injury and fatal crashes|
Heat map of all crashes (2018 - 2020)
Explore crash hotspots in your local community in Community Maps. If you work for a public agency, you may request a log-in to gain access to advanced search and analysis capabilities.
On an average year in Outagamie County, Friday has the highest number of injury and fatal crashes. In addition, over a 24-hour period, injury and fatal crashes occur most frequently between 4pm-5pm peaking at 85 crashes in total throughout the year.
Here are trends of fatal, injury, and property damage crashes over the past 5 years.
Crashes on State roads are disproportionately represented in injury and fatal crashes. On roads with higher posted speed limits, there’s a higher risk for a severe injury or fatality if a crash were to occur.
Place of Residence
Place of Work
Total workers that work in Outagamie County:²
Of these, 63% also live in Outagamie County
Place of Residence
Place of Work
Total workers that live in Outagamie County:²
Of these, 66% also work in Outagamie County
Locals are more likely to be involved in a crash in Outagamie County as opposed to visitors. 80% of occupants injured or killed in a crash in Outagamie County also live in Outagamie County.
In Outagamie County, 95 people are injured or killed in a crash involving a driver believed to be impaired by drugs or alcohol, in an average year. That is 19% of all persons killed in a crash. Statewide, this is 33% of all persons killed.
While 75% of drivers believed to be impaired by drugs or alcohol are male.
Hotspots of alcohol and drug-related crashes with an injury or fatality (2018 - 2020)
In Outagamie County, a driver being distracted is listed as a contributing factor in 13% of injury and fatal crashes. Statewide, this is 12% of injury and fatal crashes. Distracted driving is based on a two-year (2019-2020) trend due to a change in data fields. Below shows the breakdown of the factors in these distracted driving crashes.
Statewide seatbelt usage has been increasing over the past two decades. This past year experienced a usage rate of 89.2%, which is based on an annual seatbelt survey. Occupants not wearing a seatbelt are more likely to suffer a serious injury or fatality. Of the total statewide occupant fatalities, 1 out of 3 were not wearing a seatbelt. Statewide seatbelt usage rate reached an all time high in 2019.
People in your community can conduct their own seatbelt survey via the ‘Local Seatbelt Survey’ in the app store.
In the last 3 years in Outagamie County, 93 cyclists and 99 pedestrians were killed or injured in 174 crashes. The below two bar charts shows the contributing factors and where these crashes occurred.
A bike or pedestrian crash is more likely to happen in an urban area, however, a fatal or serious injury crash is more likely to occur in a rural area due to higher speeds and due to further distance from a trauma center.
Locations of injury and fatal bicycle crashes
Locations of injury and fatal pedestrian crashes
In the last 3 years in Outagamie County, 162 motorcyclists were killed or injured. Of these, 50% were not wearing a helmet.
Locations of injury and fatal motorcycle crashes
The type of helmet and other safety equipment worn, such as protective gear and gloves, can also impact the type of injury sustained.
156 motorcycle drivers were involved in a fatal or injury crash. 97% were Wisconsin drivers. Of these, 20% did not have a valid M endorsement.
In Outagamie County, teen or older drivers make up 22% of drivers involved in a fatal or injury crash. Statewide, this is 19% of drivers in fatal and injury crashes.
Breaking this down for Outagamie County:
673 teen drivers make up 10% of drivers involved in a crash and make up 5% of licensed drivers and
816 older drivers make up 13% of drivers involved a crash and make up 18% of licensed drivers.
Locations of injury and fatal crashes involving a teen driver Locations of injury and fatal crashes involving an older driver